The of Parenting,
All in One Place
12th – 14th March, 2026
The Kenyatta International Convention Centre (KICC)

In a world where parenting advice comes from countless directions and new parents often feel overwhelmed by information yet isolated in their experience, the Mama and Baby Care Expo was born from a simple but powerful vision: to create a trusted space where families can find genuine support, reliable information, and meaningful connections.
The Mama and Baby Care Expo is built on the belief that parenting shouldn’t be a journey traveled alone. Our vision extends beyond showcasing products or hosting speakers—though we certainly do both. At its heart, the expo aspires to be a physical manifestation of the village that modern parents often find missing in today’s fast-paced, digitally-connected yet personally-disconnected world.
We envision a space where:
Our vision for the Mama and Baby Care Expo was shaped by recognizing the gaps many new parents experience:
Parents today have access to more information than any generation before—yet often feel less confident in their choices. We aim to curate reliable, evidence-based information presented by respected experts who understand the nuances of parenting. Rather than adding to the noise, we want to filter it, offering clarity where there is confusion.
As families become more geographically dispersed and community ties loosen, many new parents find themselves without the support network previous generations took for granted. The expo creates opportunities for meaningful connections between parents facing similar challenges, healthcare providers, experienced parents, and community resources.
While the baby product market is flooded with options, truly helpful innovations can be hard to identify. We’re committed to highlighting products and services that address real parenting challenges, prioritizing function over marketing and genuine value over novelty.
While the physical expo takes place over a few days, our vision extends far beyond that timeframe. We see the Mama and Baby Care Expo as a catalyst for ongoing support and connection. Through digital resources, community partnerships, and follow-up events, we aim to extend the expo’s impact throughout the year.
Our long-term vision includes:
When selecting our eight focus areas for the 2025 expo, we carefully considered what matters most to today’s parents. From innovations in baby products to mental health resources, from nutrition guidance to parenting trends, each topic area reflects a crucial aspect of the parenting journey where support and information can make a significant difference.
We recognize that parenting is both a deeply personal journey and a universal experience. Our vision is to honor both aspects—providing personalized support while celebrating the shared joys and challenges that connect parents across different backgrounds and experiences.
The Mama and Baby Care Expo isn’t just an event we’re creating—it’s a community we’re building together with parents, caregivers, healthcare providers, innovative companies, and anyone who believes in supporting families during one of life’s most transformative journeys.
We invite you to be part of this vision—to help us create not just a successful event, but a movement that strengthens the support available to parents and celebrates the profound importance of the parenting journey.
The Mama and Baby Care Expo 2025: Where support meets innovation, and no parent walks alone.
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